Welcome to the private brand of ATR!

ATR is the one of the biggest and most successful cooperation of leading wholesalers in the independent automotive aftermarket.

The private brand of ATR is represented on the German market since the mid 90’s. Cartechnic was founded to offer customers a low-priced but high-quality alternative to existing premium-brands.

During the launch period of the mid 90’s the Cartechnic range only covered antifreeze for radiators and antifreeze for washing systems. Over the years the range has been expanded by more and more product lines. Today more than 500 items are labelled with Cartechnic.

Today the actual range covers the following product groups: Repair and service products, engine oils, transmission oils, hydraulic oils, ac-oils, automotive bulbs, car care products, wiper blades, starter batteries and many more.

Cartechnic products are used in many garages, specialised shops, tyre chains and petrol stations and are more and more demanded.
Cartechnic products are distributed by ATR partners at home and abroad.

 

Philosophy

"The private brand of ATR was founded to offer a low-priced but qualitatively equivalent alternative to existing premium-brands.“