Data protection

Data protection principles of pursuant to art. 13 GDPR

The following data protection principles inform you about the collection, processing and use of personal data by the data controller within the scope of visiting this website.

1. Data controller within the meaning of art. 4 (7) GDPR

Main data controller:
Auto-Teile-Ring GmbH
(hereinafter referred to as ATR)

Marie-Curie-Straße 3
73770 Denkendorf

Phone: + 49 711 91 89 79-0

2. Communication by e-mail / telephone / post

Purpose of the data processing/ Legal basis: Any personal information you provide to us by telephone or in e-mails will be treated confidentially. We use your data exclusively for the purpose of processing your enquiry. The legal basis for the data processing is art. 6 para. 1 f) GDPR. The justified interest on the part of ATR results from the interest to answer the enquiries sent by our customers and visitors to this website and to maintain and promote customer satisfaction.

Recipients/ Categories of recipients: We exclude any transfer of data to third parties outside the ATR group of companies. In exceptional cases, data is processed on our behalf by contract processors. These are carefully selected, audited by us and contractually bound pursuant to art. 28 GDPR. Furthermore, it may be necessary for us to pass on extracts of your enquiry to contractual partners (e.g. suppliers for product-specific enquiries) in order to process your enquiry. In these cases, however, the request will be anonymized beforehand so that the third party cannot establish any reference to you. If, in individual cases, the disclosure of your personal information should be necessary, we will inform you of this in advance and obtain your consent.

Storage duration/ Criteria for determining the storage duration: All the personal data that you provide to us in enquiries (suggestions, praise or criticism) via this website or by e-mail will be deleted or securely anonymized by us at the latest 90 days after the final reply has been given to you. The reason for the storage period of 90 days is that, occasionally, you as a customer may contact us again about the same matter after a reply has been sent out and we must then be able to refer to the previous correspondence. Experience has shown that, as a rule, after 90 days there are no more questions relating to our replies. If the processing of your request is subject to legal storage obligations, e.g. from the German Commercial Code or the German Fiscal Code (e.g. for payment processing), the data concerned will be deleted after the expiry of the legal storage periods.

3. Usage data

When you visit our websites, our web server temporarily stores so-called usage data as a protocol. This record consists of

  • the page from which the file was requested,
  • the name of the file,
  • the date and time of the query,
  • the amount of data transferred,
  • the access status (file transferred, file not found),
  • the description of the type of web browser used.

We store this usage data strictly for the purpose of detecting, limiting and eliminating attacks on our websites for a period of seven days. After this period, the usage data is deleted or anonymized. The legal basis for the processing of the aforementioned usage data is Art. 6 para. 1 lit. f) GDPR.

Analysis tool Matomo (formerly called Piwik):
For optimizing the websites user experience, we implemented the open source web analytics service Matomo. Matomo uses technologies that enable the cross-page recognition of the user for the analysis of user behaviour. The tracking of user behaviour is performed by a Java-Script applet and so-called tracking pixels, whose call in Matomo store the user behaviour in anonymised form. No data is stored on the user's terminal device. The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymised before storage. The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The information collected by Matomo about the use of this website will not be disclosed to third parties.

Without your express consent, we will not use tracking tools to collect unsolicited personal information about you, to share such information with third parties and marketing platforms, or to associate the information with your personal information (name, address, etc.).

4. Your rights as a data subject

Pursuant to art. 15 para. 1 GDPR, you have the right to request information free of charge on the personal data stored by ATR about you. In addition, you have a right to correction (art. 16 GDPR), deletion (art. 17 GDPR) and restriction of the processing (art. 18 GDPR) of your personal data if the legal requirements are met.

If the data processing is based on art. 6 para. 1 e) or f) GDPR, you have the right to object according to art. 21 GDPR. If you object to the data processing, this will not take place in the future, unless the data controller can prove compelling reasons worthy of protection for the further processing which outweigh the interest of the data subject in objecting.

If you have provided the processed data yourself, you have the right to data transfer in accordance with art. 20 GDPR.

If the data processing is based on consent pursuant to art. 6 para. 1 a) or art. 9 para. 2 a) GDPR, you may revoke the consent at any time with effect for the future without affecting the legality of the previous processing.

Please contact the data protection officer in writing or by e-mail in the aforementioned cases, for open questions or in the event of complaints.

In addition, you have the right to complain to a data protection supervisory authority. The data protection supervisory authority of the federal state in which you live or in which the data controller is based is responsible. Unless otherwise stated in the previous chapters, the provision of personal data is not required by law or contract or necessary for the conclusion of a contract. You are not obliged to provide the personal data if no other information has been provided previously. Failure to provide your personal data may mean that we are unable to respond to your contact request.

5. Contact details of the data protection officer:

Datenschutz Süd GmbH
Postal address:
Wörthstraße 15
97082 Würzburg